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World Expo Is a Multimedia Competition

The Australia Pavilion has a high-tech theatre with 1,000 seats for its displays at the Shanghai Expo. [Photo: CRIENGLISH.com]

By Yang Yang

Having been in Shanghai coving the 2010 World Expo for over one week, I've been to the China, USA, Brazil and Australia Pavilions for interviews. What has impressed me most is the video shows in every pavilion displaying the uniqueness of each country. I have a strong feeling that the ongoing Shanghai Expo is not only a display of each country's beauty but also a multimedia competition.

In the pavilion most worthy of visiting, the China Pavilion, a big-screen projection of the film "A Harmonious China" illustrates in eight minutes the urbanization of the Chinese people over the past 30 years. Visitors can also see a vivid version of the famous picture "Riverside Scene at Qingming Festival." With the help of new technology, the charms of ancient Chinese cities are displayed on a huge screen. The screen shows not only people's lives in the daytime, but also at night, and the people on the screen can move freely.

The USA Pavilion provides three distinct but inter-related shows. The one telling the story of a young girl who dreams of building a garden left the deepest impression on me. In this Hollywood-produced movie, there is no language, only pictures and music. No matter what language one speaks, there is no barrier to understanding the information it conveys. The storytelling is very smart and the technology it uses is also cutting-edge. Frank Lavin, the chairman of the Steering Committee of the USA Pavilion, told me that the movie uses 4D technology. When there is a rainstorm in the movie, the chairs shake and you can feel the rain in the cinema. It makes you feel that you are incorporated into the movie.

You can feel yourself in the heat of happiness when you go to the Brazil Pavilion, especially when you enter the Brazilian Happiness Room. A large, curved 180-degree screen shows images of football, volleyball and sports fans, as well as carnivals and festivals. You really can't help but dance to the music and be influenced by the happy atmosphere.

Another room called the "Urban Scenes Room" showcases cityscapes of Brazil and thematic fortnights related to tourist destinations in the 2014 World Cup host cities. It presents images of a modern Brazil through a virtual mosaic, and the main video, two minutes long, highlights Brazilians' transition to city life.

The multimedia show in the Australia Pavilion is different from any other pavilion that I have been to, and the screen is in the middle of the 1,000-seat theatre. The moving cylinder screen can turn 360 degrees so that visitors can enjoy the show clearly from different angles. The columniform screen can move up and down, and there are also moving figures inside the hollow cylinder.

In my opinion, the multimedia shows at the Shanghai Expo 2010 only reflect a small part of how our lives have been changed by technology. From the development of printing technology to audio and video technology, people's lifestyles have been changed tremendously. There are now multiple ways and various methods of getting information - newspaper, radio, TV, and online news will flood to you in the form of texts, picture, audio and video. Maybe in the future we won't need to search for information and the information we need will be sent straight to your cell phones. Who knows?