CRI Home - Photo- Forums - Talk China - Surf China - About China -  
  Webcast | CRI Today | China | World | Biz | SciTech | Sports | Life | Showbiz | Easy FM | Learn Chinese / English | Weather | Events
 
'Super Girl' Brings 'Super' Advertising
    2006-04-17 22:40:43      Shanghai Daily
By Zhang Liuhao

"SUPER Girl," one of China's most popular TV contests, is expected to bring its "mother," Hunan Satellite TV, advertising sales totalling 200 million yuan (US$25 million) this year, the Oriental Morning Post said today.

At an advertising bidding meeting on Saturday for the forthcoming competition, the TV station sold twenty 15-second advertisements for more than 130 million yuan, the Shanghai-based newspaper said.

The producers of the show auctioned each advertisement starting with a minimum price of 3.5 million yuan and ensured that each one would air 200 times.

The biggest bidder offered a price of more than 13 million yuan, and even the smallest bid was 5.19 million yuan, according to the Post.

It means each 15-second advertisement for this year's "Super Girl" will cost an average of 33,400 yuan, compared to 28,000 yuan last year, it said.

Plus sales from other advertisements, the total advertising sales of the competition is likely to hit 200 million yuan this year.

"Super Girl," the Chinese version of "American Idol," was a huge success last year. Earlier reports said that those Super Girls who gained overnight nationwide fame earned Hunan Satellite TV more than 100 million yuan last year.

The Shanghai Morning Post also reported today that the number of participants entering this year's competition exceeded that of last year in the Changsha competing region, where the TV station is based.

The contest has expanded to eight competing regions across the country, three more than last year. กกกก



Share

                  
Recommend
 
 


CRIENGLISH.com claims the copyright of all material and information produced originally by our staff. All rights reserved. Reproduction of text for non-commercial purposes only is permitted provided that both the source and author are acknowledged and a notifying email is sent to us.

CRIENGLISH.com holds neither liability nor responsibility for materials attributed to any other source. Such information is provided as reportage and dissemination of information but does not necessarily reflect the opinion of or endorsement by CRI.

 
 
 
Is the universe eternal, or did it have a beginning? World-renowned physicist Stephen Hawking gave his answer to a large audience in Beijing on Monday.
 
  Latest  
• China Will Top US Broadband Market
• Pension Fund Scandal Triggers Concern
• Land Supply Tightened to Curb Economic Overheating
• Three Shipbuilding Bases to Emerge
• Sichuan, Chongqing Begin to Cool down
• Gov't Functions Separated from Postal Business
• Great Wall Exports First Chinese Cars to Italy
• 200 Poisoned Pupils Remain Hospitalized
• China to Launch New Communications Satellite
• Continuous Rise of Yuan Hits Textile Export Firms

[an error occurred while processing this directive]

 
 
About Us - Contact Us - Jobs    
 
 
 
Producer: Li Yongjing  Pagemaker: Li Meng  Designer: Avida