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More Chinese Prefer Buying Top Brand Products
2006-03-19 16:13:47    Xinhua
Sixty-six percent of the purchases Chinese customers made in 2005 were limited to the top ten brands, according to the National Bureau of Statistics (NBS).
It is two percentage points more than that of 2004, said Zhu Xinwu, an official with the NBS during a press release held here Saturday.

The top ten brands accounted for nearly 80 percent of the market share in China with the highest concentration of home appliances, which is followed by food stuff, daily-use chemical products, stationery, and most people do not care much for the brands of clothing.

The NBS also noted that among the 80-plus major consumables, 74.3 percent were domestic brands, 2.3 percentage points higher than that of 2004.

As the people in China are living an increasing better life, Zhu acknowledged, more and more of them will pay closer attention to brands.

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