"The art business is always about names," he says. "When I was a kid, my parents took me to museums. They only cared about the names. People don't always look at the image."
Hornsleth will start another project this fall which is, in his words, "completely crazy."
He will pay a sum of US$100,000 to a village in Uganda, Africa, to improve their water system. In return the 100 villagers will change their names to Hornsleth. The whole process will be made into a documentary.
"It's a kind of demonstration about 'we want to help but we want to own you'," says Hornsleth. "It's ironic and about Western countries helping poor countries but wanting to decide what they are doing as a result. A true friend helps and doesn't ask about returns."
Hornsleth plans to exhibit his artworks later in Beijing and even open a restaurant fully decorated with his "crazy" artworks in Shanghai. He has already opened two, one in Copenhagen and another in Koln, Germany.
"I need to create a shock with a positive ending," he chuckles.
Date: through March 31, 11am - 7pm
Address: 3/F, 713 Dongdaming Lu, Shanghai
Admission: Free
Tel: 021-3501 3212
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Producer:Duan
Lei 
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