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Women pay great attention to wedding gowns because they carry symbolic meaning in their lives.
According to western tradition wedding gowns are normally white in color. White stands for happiness, sanctity and loyalty. But in ancient China, women are more likely to choose red as the color of their wedding dress, for red means luck and happiness in the Chinese culture.
It is common for Chinese women to wear more than one wedding dress, including both western and the traditional Chinese style.