From the god of wine, Dionysus, in Greek mythology to the Greek people themselves who have made and consumed wine for thousands of years, Greece is known as the home of European wine. But for Chinese people, who have just started enjoying the alcoholic drinks in just the past few decades, Greek wine is still a new thing.

With Chinese consuming more and more wine from the western world, Greek wine producers can't wait any more. One of them, Frank Floyeras, who's attending the exhibition, says they are now finding dealers in China to sell their wine here and expecting to bring the myth of Greek wine to Chinese consumers.

"We have very good quality and history behind it. The myth of Greek wine is to drink wine and enjoy yourself. So the more you drink, the better you feel."

He tells CRI that the wide variety of Greek wines is an ideal match for Chinese food, which is famous for its abundant tastes.

As wine consumption by Chinese people has increased by at least by 20 percent from the year before, more and more wine producers are focusing their efforts here. 

Chile is another ambitious exporter of its domestic wines. As China and Chile signed a free trade agreement last year, tariffs for Chilean wines will be gradually exempted in the coming decade. Guan Deming, an exporter of Chilean wine, says that the best opportunity will come soon to expand their business in China. 

"The market is very good here with rapid development every year. French and Australian wines are currently taking the biggest market share, but Chilean and American wines are making more efforts to catch up. With the free trade agreement, our profit margin will be bigger." 

As wine producing is one of Chile's key industries, Guan Deming said China is destined to be their next major exporting destination. 

Besides accompanying dinners, wine is also seen as an ideal investment. Paul Duffy and his Wine Index Company is teaching people how to collect the best Australian wine and make a profit out of it. Though the 10 to 20 percent profit every year is not very high, he says collecting is becoming a new trend by more Chinese people who are enjoying the culture of wine. 

"We believe China will become the strongest secondary market for fine wines as people's knowledge and tastes grows rapidly with wine. If you're going to invest in wine, enjoy fine wine. It's really a hobby that our clients can have profits from it. That's what our clients are doing." 

The show will last until this Saturday at the Shanghai Exhibition Center. Wine tasting and a forum on related topics will be held during the show.

For China Drive, this is Xiaoyu.