十大著名商标背后的故事 Famous Logos and Their Hidden Meanings
    2014-06-13 16:09:20     hjenglish.com       Web Editor: Qin Mei

Have you ever looked at logos and wondered what their meanings were or what inspired the designer? Here are 10 logos that you see almost every day and what they represent.

你在看到商标时是否想过它们的含义,又或者思考过是什么给了商标设计者灵感?接下来我们将介绍10个几乎每天都能见到的商标以及它们背后的意义。

1. TOYOTA 丰田

The three ellipses seen in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology.

商标中的三个椭圆代表着三颗心:顾客之心、产品之心和科技进步之心。

2. BMW 宝马

BMW has a history in aviation and its logo stays true to its roots. The blue and white represent a propeller in motion with the sky peeking through. In fact, BMW had a role in World War II as a creator of aircraft engines for the German military.

BMW曾经参与过飞机制造业,它的商标也来源于此。白色和蓝色分别代表螺旋桨和蓝天。事实上,BMW曾在二战期间为德军生产飞机引擎。

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