"Green Food" to Be the Trend
   2013-04-28 21:28:42    CRIENGLISH.com      Web Editor: Guo Jing


Chinese consumers are paying more attention to 'green food' following a series of food-related scandals over recent years. But officials say the development of green food takes time.

CRI's Shen Ting has more.

Food safety has been the top concern in China as people are becoming more cautious in eating foods for fear of harmful water and toxic used in the farming. However, many people are now turning their focus to eating more healthy and green foods.

A businessman surnamed Guo often dines out rather than cooks for himself due to his busy work schedule.

"I often eat at the company canteen or restaurants. However, takeaway food and food eaten in restaurants are often oily and heavy tasting, and people don't know what the raw materials are. This is something I worry about, so I think in the future I'll opt for more healthy and green foods."

The qualification of products as 'green food' stipulates that the production environment, usage, packaging, storage and transportation of the products should all be in line with the relevant laws.

Han Peixin, deputy director of the China Green Food Development Center under the Ministry of Agriculture, illustrates what 'green food' is.

"Products which are categorized as 'green food' contain no toxic elements, possess high nutritional value and meet quality standards set by the Ministry of Agriculture. Furthermore, chemical compounds and other poisonous materials are restricted or forbidden from being used during the production process."

As Han mentioned, because of its reasonable prices and high quality levels, 'green food' products are welcomed by supermarkets in the first tier cities. Additionally, the government is carrying out strict supervision on green food production for the customers.

Meanwhile, promoting such food production is a national strategy for the country as it endeavors to enhance the quality of domestic farm produce and ensure its safe consumption.

"The current market for green food is not that big. But if China solves all its food safety issues and living standards for Chinese people are significantly improved, then green food will be the trend in the future."

Green food has been developing in China for more than 20 years. Currently, around 7,000 enterprises in China are authorized to qualify their products as 'green food'.

For CRI, I am ST.



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