Duck Snack Subway Station Name Incites Controversy
   2012-11-19 11:21:51    CRIENGLISH.com      Web Editor: Liu Kun


Subway Station Jianghan Road in Wuhan, Hubei Province [Photo:Baidu]

The naming of a new subway station after a popular local snack company in Wuhan, the capital of central China's Hubei Province, has aroused varied public opinion.

Wuhan is going to open subway Line 2 at the end of this year and authorities have already sold the naming right of the Jianghan Road Station to Zhouheiya, a popular local snack company that sells spicy duck necks. The company outbid others with an offer of 5.1 million yuan, or about $817,000, for the six-year naming right of Jianghan Road Station.

Some locals find the name quite intimate and friendly because it reminds them of the popular local snack. But others find it doesn't equal the fame of Jianghan Road, an important place for its long history and booming business. Some local residents say the new name of the subway station has made them dislike Zhouheiya a bit.

Wuhan is not the first city in China to auction off the naming rights for subway stations. Nanjing, capital of Jiangsu Province and Changsha of Hunan Province, and Tianjin Municipality have all done so, largely in hopes of raising funds for operation costs.

The Wuhan Metro Group Co Ltd excluded business such as male impotence clinics and beauty parlors to avoid distasteful names.

Zhao Jian, a professor at Beijing Jiaotong University, says no metro line company is actually profiting in the Chinese mainland, thus selling the naming rights is mainly for the daily maintenance of the lines. He adds that the funds are far from enough to develop the lines.

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