China International Public Relations Association Congress Held in Beijing
   2012-07-26 20:13:56    CRIENGLISH.com      Web Editor: Liuyuanhui

Zhao Qizheng, head of the Information Office of the State Council, speaks at the China International Public Relations Association Congress in Beijing on Tuesday morning, July 26, 2012. [Photo: CRIENGLISH.com/Liu Yuanhui]

 

The China International Public Relations Association (CIPRA) congress has opened in Beijing on Thursday morning, with a mandate to try to better improve this country's image on the world stage.

One of the most important themes for this year's CIPRA congress, which is held once every two years, is to discuss China's public relations problems around the world.

Participants agree that China's foreign relations have been expanding since the adoption of the reform and opening-up policy. China's achievements over the past three decades are precious and thought-provoking lessons for the present and future.

Zhao Qizheng, head of the Information Office of the State Council, says that China's image has grown from the simplicity of the past, but China is still facing a difficult situation in terms of global public opinion.

"China has gained a lot of global attention since China's reform and opening-up 30 years ago. But the real China is quite different from the one in the sphere of international public opinion."

Zhao pointed out that it's important to have a comprehensive understanding of how international public relations develop and how to follow the trends.

The experience of the past three decades proves that China's diplomacy and public relations depend on reasonable analysis. It requires drawing close attention to how things are moving and complying with change.

"To realize the reality between public opinion of China and the real China, China should strengthen international public relations."

Christophe Ginistry, president of the International Public Relations Association (IPRA), echoed the views, adding it is important to know how to build international public relationships in today's connected world.

"It is not about convincing people, but about switching to a conversation where the beneficial relationship will be more difficult to establish."

He says that social media is more and more significant and that it provides more opportunities to involve people in public relations.

"20 years ago, we were only dealing with journalists. Today, we are dealing directly with all the stakeholders, and we have to learn how to deal with it. And this is a big challenge."

Julia Hood, chief editor of American PR Week, also states that the government and companies should pay more attention to social media.

"Public relations plus social media is the most efficient way to mediate awareness."

Julia also mentioned that social media and digital innovation have democratized information and given power to employers and employees alike, allowing them to engage with one another.

1  2  3  4  
Share

               


CRIENGLISH.com claims the copyright of all material and information produced originally by our staff. No person, organization and/or company shall reproduce, disseminate or broadcast the content in any manner whatsoever without the express written permission of CRIENGLISH.com.

CRIENGLISH.com holds neither liability nor responsibility for materials attributed to any other source. Such information is provided as reportage and dissemination of information but does not necessarily reflect the opinion of or endorsement by CRI.

 
Listen
 
 

 
 
Highlights
Media Scan
Seven Sentenced to Death for Drug Smuggling
A court in Shandong has sentenced seven people to death for drug smuggling; three others have been given death with a 2-year reprieve.
Survey Shows Excessive Intake of Aluminum
Residents of northern China and those under the age of 14 may be ingesting more aluminum than healthy.
CHINATALKS
Video
• C4: Bad Boys
Join us for the latest episode of CRI's hilarious comedy news show.
• C4: World Cup Fever
Join us for the latest episode of CRI's hilarious comedy news show.
In Depth

News
China
World
Politics
Business
Sports
Showbiz
Sci-tech
Photo
Recommended
China
World
Sports
Showbiz
Travel
Video
C4
The Sound Stage
Showbiz
Travel
China Revealed
My Chinese Life
Travel
Destinations
Photo Gallery
Recommended
Learn Chinese
"In" Chinese
Chatting in Chinese
Pop Culture
Traditional Culture
Living Chinese
Chinese Studio
Chinese Class
Learn English
Special English
Pop Chart
Everyday English
Fabulous Snaps
CRI News
China.org.cn  | Xinhua  | People's Daily Online   |  CNTV.cn  | China Daily  |  Global Times  | China Job  |  China Tibet Online  | Taiwan.cn  | eBeijing  | Beijing Today  | China-Eurasia Expo  | APEC Yiwu Conference  | Chinese Embassy in S.Africa  | Chinese Embassy in Australia  | Chinese Embassy in NZ