China's Electic Billboard Lights up NYC Times Square
   2011-08-03 15:42:31    Xinhua/CRIENGLISH.com      Web Editor: Xu

A giant electric billboard with contents provided by China's Xinhua Gallery Media Company displays an image of a giant panda at Times Square, the busiest square in New York. The company began utilizing the iconic advertising space on Monday, August 1, 2011. [Photo: West China Metropolis Daily]

China's Xinhua Gallery Media Co., Ltd launched a test run of its advertising screen at New York City's Times Square on Monday, becoming the first Chinese company to take over the advertising space at the "World's Crossroads."

The 19-meter high by 12-meter wide LCD screen is located on 2 Times Square, which also features ads by Coca-Cola and Samsung. The sign will catch the eye of an average of half a million passers-by each day.

"Leasing the ad space is to promote brands and present the image of Xinhua Gallery," said Zhang Xiaojun, general manager of Xinhua Gallery Media Co., Ltd.

He said the screen will show the branding videos of Xinhua News Agency and its corporations including China Xinhua News Network Corporation (CNC), China Finance Corporation (CFC), China Image Corporation (CIC) and China Enews Company (CEC), as well as advertisement videos from companies and cities across China.

The Chengdu-based West China Metropolis Daily published an article saying Chengdu's unique charm will forge deeper into the minds of people around the world through a 30-second advertisement which vividly portrays Chengdu, the hometown of the giant panda and panda enthusiasts.

Brian Turner, president of the Sherwood Outdoor which oversees the ad signs, told Xinhua in an interview that it is significant for the arrival of Xinhua on 2 Times Square and it will make Times Square become more and more global.

"We are proud to have the very first Chinese company branded here at the crossroads of the world -- Times Square," he said. "All these wonderful visitors that around the world, especially in the United States, they are going to see Xinhua upon on the sign and they are going to learn a lot about Xinhua."

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