Amway Charity Foundation Aims to Benefit Migrant Workers' Children
   2011-06-01 18:15:35      Web Editor: Gong

Eva Cheng (3rd from left), the president of the Amway Charity Foundation, Gu Xiulian (4th from left), director of China National Committee for the Wellbeing of the Young, and Jiangli (5th from left), Vice Minister of the Ministry of Civil Affairs together with other related authorities attend the Amway Charity Foundation launch ceremony held at Beijing Shangri-La Hotel on Tuesday, May 31, 2011. [Photo: Ming]

By Gong Ming

Amway Charity Foundation was officially launched in Beijing Shangri-la Hotel Tuesday, aiming to promote the healthy growth of migrant workers' children in terms of their physical, psychological and intellectual needs.

It is a non-public offering charity foundation initiated by Amway (China) Co., Ltd which has donated 100 million yuan (or 15.4 million USD) to start the project.

Eva Cheng, the president of the Amway Charity Foundation, says the organization has specific goals of improving living conditions for migrant workers' children. It will promote three projects that fit in with Amway's traditional charitable values. That means caring for children and large numbers of Chinese migrant workers during a period of economic growth.

Working with the China National Committee for the Wellbeing of the Young, Amway Charity Foundation set up the announced Chunmiao nutrition project. The idea is to invest 50 million yuan (or 7.71 million USD) to build 1,000 kitchens and then train dietitians for boarding schools in areas of rural poverty.

Yu Fang, executive director of the foundation said they have initially selected three pilot regions including Guangxi, Chongqing and Shanxi to carry out the project. They expect to find a model which can be used to better serve other areas in the future.

Yu also said the smooth operation of the project can not be fulfilled without local government support. It will become an important consideration for the foundation to choose the right recipient. .

In the ceremony, Longwang primary school from Duan county in Guangxi Zhuang Autonomous Region becomes the first pilot school to benefit from the project.

The foundation will continue to run another two projects which have been carried out by Amway (China) Co., Ltd for many years. Supported by the Chinese Communist Youth League, the foundation will invest 17 million yuan in the next three years to support 2,000 postgraduate volunteers each year from 80 colleges. They will help develop education projects in areas of rural poverty. Another 12 million yuan will be invested to help build 100 libraries and form interests study groups for children living in 31 provinces and cities around China.

Over the past 16 years, Amway China's 180 groups of staff volunteers and more than 60,000 social registered volunteers have provided a strong source of manpower for the charity foundation.

On the International Children's Day, the foundation calls on those volunteers to promote a campaign about caring for migrant workers in 40 cities in 26 provinces around China, reaching over 10,000 children.

As the first non-public offering foundation with transnational enterprise background under the direct supervision of the Ministry of Civil Affairs (MCA), the launch of the foundation is seen as a breakthrough in the country's charity career development, according to Jiang Li, Vice Minister of Civil Affairs. He/she says it will have a great impact on the establishment of non-governmental charity foundations in the future.

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