Chinese Mainland's Most Popular Magazine to Hit Taiwan
    2010-08-26 15:28:53     Xinhua      Web Editor: Zhao

The most popular magazine in the Chinese mainland "Duzhe" has recently been given access to Taiwan market, meaning it will be the first mainland magazine published on the island.

Duzhe will stick with its original name, but traditional Chinese characters will replace simplified ones used in the mainland.

It will be sold in grocery stores, supermarkets, shopping malls and other retail outlets at a price of less than 50 New Taiwan Dollar (1.5 U.S.Dollar) per copy.

"Duzhe," or "The Reader" as it translates into English, is published every half month. The latest figure available on its website showed its average monthly circulation reached 8.98 million in 2006, ranking the top in the Chinese mainland.


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