Multi-lingual Website Aims to Promote Chinese Films
    2010-03-23 15:00:03     CRIENGLISH.com      Web Editor: Zhang
 

Henry Tang Ying-yen, Chief Secretary for Administration of the HKSAR Government, expresses his hope that the film industries of the mainland and Hong Kong will strengthen cooperation in the future at the ceremony in Hong Kong on Tuesday, March 23, 2010. [Photo: CRIENGLISH.com]

Chinesefilms.cn, the first foreign-language website of the Chinese mainland for promoting Chinese films, was officially launched at the Hong Kong Convention and Exhibition Center on March 23.

Henry Tang Ying-yen, Chief Secretary for Administration of the HKSAR Government, Wang Gengnian, Director-General of China Radio International, and Tong Gang, Director of the Bureau of Film Administration, addressed the ceremony which coincided with the Hong Kong International Film and TV Market.

More than 100 central and regional government officials, film and TV personages, as well as industrialists from both Hong Kong and the Chinese mainland, attended the event. They included representatives of the Liaison office of the Central Government in the HKSAR, the Commissioner's Office of the Foreign Ministry in the HKSAR, the People's Liberation Army in the HKSAR, and the HKSAR government.

In his speech, Wang Gengnian said that the website is the outcome of joint efforts between the mainland government authorities, mainstream media and professional companies. The website makes use of CRI's multilingual advantages and offers a wide variety of Chinese-language films for online viewing, as well as information about films, television programs and interactive content, Wang said. Wang further expressed his hope that Chinesefilms.cn will serve as a major platform for Chinese filmmakers to promote their works to the world, and build a bridge for exchanges between Chinese and foreign film industries.

Tong Gang said that with the rapid pace of economic globalization and the fast growing of Chinese economy and society, Chinese film has made considerable progress in art direction, new technology, and industrialized reform. The annual production of Chinese feature films is around 450, he said. Chinese film has promoted diverse exchanges and forums with other countries and, as a flourishing new media, the Internet has provided another opportunity for Chinese films to be shared internationally, Tong said.

Henry Tang Ying-yen, Chief Secretary for Administration of the HKSAR Government, expressed his congratulations on the launch of the website and expressed his hope that the film industries of the mainland and Hong Kong will strengthen cooperation in the future.

Chinesefilms.cn is jointly founded by the Chinese Bureau of Film Administration and China Radio International and run by China Film Promotion International together with CRI Online.

Wang Gengnian, Director-General of China Radio International, gives a speech at the ceremony in Hong Kong on Tuesday, March 23, 2010. [Photo: CRIENGLISH.com]

Tong Gang, Director of the Bureau of Film Administration, gives a speech at the ceremony in Hong Kong on Tuesday, March 23, 2010. [Photo: CRIENGLISH.com]

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