Fuss over Single's Day
    2009-11-11 13:46:16     CRIENGLISH.com      Web Editor: Zhang Jin

by Qi Moxi

Single's day has become a more important holiday in China. But what exactly do people do on this day?

Due to its numerical date - one-one-one-one - November 11th is set as "Single's Day" in China. The day started as a campus-based event for university students during the 1990s. It was a chance for singles to voice their wish to end their single life and make good on the long and hard pursuit of the perfect partner; but to some, Nov. 11 is just another excuse to get together.

"Single's day, I do that every year. Often I call friends who are also single to come out and have a fun time together."

"I think November the 11th is just a pretext for people to get to gather and have a fun time; it's got nothing to do whatsoever with whatever people declare the day is righteously set up for. But then again, yes it is a good excuse for people to get together and party."

While some argue over the true purpose of this holiday, businesses around the country are eyeing it as a good opportunity and trying to increase the attention paid to it.

Pubs around Beijing are lining up to publicize their special Single's Day events, generally involving cover prices to their single parties with themes like "all you can drink," "speed dating," and "pair up to win the prize." Just to add a little bit more kick, most events are free for the ladies.

Among the events, one called "Love Supermarket" takes the desperation of singles to an extreme. The market sells not normal, everyday groceries, but details on other bachelors. Detailed portfolios including gender, age, pictures and even level of income are posted in the market for people to browse.

"I think it's a great thing. Those events reflect single people's optimism in facing bumpiness in life, with their sometimes self-mocking attitude towards their situation; and with those events helping both sexes to meet, I think it's a great achievement and a pressure-relief from everyday work."

Zhou Yanzhi, a working psychiatrist, says the notion of the day itself is an outgrowth of natural human instincts.

"When someone's in a certain condition or situation, in order to fulfill their sense of belonging, he will look for other people in a similar situation. It's a natural behavior for people with certain conditions or qualities to group together, not particularly for doing something in specific, but psychologically to feel belonging to a certain pack or community."

Without a doubt, businesses are using people's desire to feel they belong to make money - but everyone is having fun with this new holiday, where is the harm?



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