Jia Junpeng -- A China Internet Phenomenon
    2009-07-21 14:06:38     CRIENGLISH.com      Web Editor: Zhang Xu
 

A doctored photo of a recent string of online posts about a young person whose mother was looking for him. [Photo: Xkb.com.cn]

A recent string of online posts about a young person whose mother was looking for him has quickly gained popularity among netizens who consider it a Chinese internet phenomenon.

The post with the title "Jia Junpeng, your mother is calling you home for dinner" appeared on the Chinese portal Baidu.com at 10:59 a.m. last Thursday. The thread content consists of only 2 letters, namely RT which simply means "as the title suggests."

Amazingly, after only six hours, it attracted more than 400,000 viewers and 17,000 replies, most of which were posted by young people, the website Xkb.com.cn reported on Tuesday. Some who posted replies pretended to be Jia's relatives, teachers or friends. They doctored photos and started cyberhunts, posting several thousands of replies per second.

Columnist Guo Zhichun, commenting on the online frenzy said the initial post about Jia was meaningless, but that bored young netizens had made it a hot topic. Guo added that the newly popular social phenomenon reflected some characters of popular culture, such as anti-intellectualism, an unwillingness to care about something's original value, confusion, a willingness to follow the crowd, decadence and immaturity.

The Xkb.com.cn article said the online posting frenzy was a "fastidium" of those who participated and that it concealed their loneliness. It also said the posts not only served as an emotional outlet for those who wrote them, but also offered some a possibility to make money, for instance by registering "Jia Junpeng" as a trademark.

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