Zhu Zongyi, president of Yum! Brands China Division (2nd right) and Guo Geping, president of China Chain Store & Franchise Association (3th right) speak to reporters at a KFC press conference in Dalian on Tuesday, September 25. [Photo: Agencies]
A new KFC-Railway Station Branch which opened Tuesday in Dalian's Xinghai Park became the fast-food chain's 4,000th KFC restaurant in China, financial.sina.com reports.1 2 3 4
"KFC will be stepping up the speed of expansion in the Chinese market with the opening of over 500 outlets each year instead of 400 in recent years," said Zhu Zongyi, president of Yum! Brands China Division. "We will concentrate the bulk of our new outlets in the untapped fourth- and fifth-tier cities and towns of China."
Currently, KFC in China has twice as many outlets in the country as popular rival McDonald's Corp. In comparison, McDonald's has about 1,400 restaurants at present and plans to open fewer than 250 new ones this year.
"The more chain restaurant bases, the more they will grow rapidly as long as they have good management of employees, supply chains and product quality control," said Guo Geping, president of China Chain Store & Franchise Association.
KFC opened the first western-style, quick-service restaurant in Beijing in 1987. By 2001, there were more than 500 KFC outlets throughout China. In 2007, the 2,000th store opened in Chengdu, and the 3,000th outlet opened in Shanghai three years later.
Based in the U.S. state of Kentucky, KFC belongs to Yum! Brands, Inc., the largest fast-food restaurant company in the world. KFC has nearly 37,000 outlets and employs more than 300,000 workers around the world.