China Southern Deal Spur Australian Tourism
    2012-08-17 22:14:14     Xinhua      Web Editor: luodan
Tourism Australia inked a groundbreaking deal that will see almost 10 million U.S. dollars pumped into marketing projects with China's largest and fastest growing international airline, China Southern Airlines.
Audio
Tourism Australia inked a groundbreaking deal that will see almost 10 million U.S. dollars pumped into marketing projects with China's largest and fastest growing international airline, China Southern Airlines.

The agreement, signed by Tourism Australia Managing Director Andrew McEvoy and China Southern Airlines President Tan Wangeng this week in Guangzhou, coincides with a formal announcement that Cairns is to become the airline's fifth Australian destination, with a new three flights a week service from Guangzhou due to start in December.

The wide-reaching marketing deal includes partnership agreements across Australia as part of a concerted move within the tourism industry to speak with "one voice" when marketing itself internationally.

McEvoy said China Southern's deepening ties with Tourism Australia and its state tourism partners would further raise awareness amongst China's growing middle classes of Australia and of the Chinese airline's rapidly expanding services between the two countries.

"These agreements are strategically very significant with China Southern and its Guangzhou base fast establishing itself as an important international hub, the closest major mainland city in China to Australia," McEvoy said.

"China Southern is now the leading carrier on the China- Australia route, carrying 22 percent of all Chinese tourists into Australia during 2011." In just over two years, the airline has nearly quadrupled capacity to Australia, opening up direct access between China and Sydney, Brisbane, Melbourne and Perth, and soon to be Cairns.

One of the three key Chinese carriers, China Southern's domestic network in China is rapidly turning Guangzhou into a major regional hub which will eventually help connect up to 80 cities to Australia.

The network strategy supports Tourism Australia's own approach under the Tourism 2020 strategy of targeting the country's rapidly emerging middle classes - focusing primarily on China's primary cities, with steady expansion into more secondary cities in the long run.

McEvoy said the recent introduction by China Southern of its new "Canton Route" also now offers air travellers from the Northern Hemisphere more convenient connections to Australia from London and other European key cities.

China is currently Australia's third largest inbound market in terms of arrivals with 542,000 visitors arriving in Australia during 2011, an increase of 19.4 percent on 2010, and worth 3.8 billion U.S. dollars for total visitor expenditure and nights.

For the 2012 financial year ending on June 30, the Chinese inbound market had grown to a record 583,200 visitors.
Share

               


CRIENGLISH.com claims the copyright of all material and information produced originally by our staff. No person, organization and/or company shall reproduce, disseminate or broadcast the content in any manner whatsoever without the express written permission of CRIENGLISH.com.

CRIENGLISH.com holds neither liability nor responsibility for materials attributed to any other source. Such information is provided as reportage and dissemination of information but does not necessarily reflect the opinion of or endorsement by CRI.

 
Audio Reports more »
Biz Life more »
Policy more »
Markets more »

News
China
World
Politics
Business
Sports
Showbiz
Sci-tech
Photo
Recommended
China
World
Sports
Showbiz
Travel
Video
C4
The Sound Stage
Showbiz
Travel
China Revealed
My Chinese Life
Travel
Destinations
Photo Gallery
Recommended
Learn Chinese
"In" Chinese
Chatting in Chinese
Pop Culture
Traditional Culture
Living Chinese
Chinese Studio
Chinese Class
Learn English
Special English
Pop Chart
Everyday English
Fabulous Snaps
CRI News
China.org.cn  | Xinhua  | People's Daily Online   |  CNTV.cn  | China Daily  |  Global Times  | China Job  |  China Tibet Online  | Taiwan.cn  | eBeijing  | Beijing Today  | China-Eurasia Expo  | APEC Yiwu Conference  | Chinese Embassy in S.Africa  | Chinese Embassy in Australia  | Chinese Embassy in NZ