World's First DM Electric Car Faces Dilemmas
    2009-04-13 14:14:04     CRIENGLISH.com      Web Editor: Liu Donghui
The chances of the world's first compact battery operated sedan seems still a long way off.
Audio

BYD F3DM [Photo: madeinchn.cn]

Related: BYD Probing Foreign Markets

The chances of the world's first compact battery operated sedan, which is not reliant on charging stations, seems still a long way off. The new-style vehicle, named F3DM and produced by Shenzhen-based BYD Auto, has sold only 80 units since its launch last December.

Auto Biz Review says twenty of these vehicles were purchased by the Shenzhen government, while those left are being used by China Construction Bank's Shenzhen branch.

Such group users were targeted in F3DM's preliminary sales plan, the president of BYD Auto Wang Chuanfu confessed, claiming they are insensitive to the vehicle's high label price of 149,800 yuan, or 21,917 U.S. dollars.

Group orders, however, did not come in a continuous stream after the eco-car's initial promotion.

Previous reports say the Shenzhen government has decided to add the F3DM to the city's cab purchase orders but a recent comment in Auto Biz Review revealed that relevant talks have run into a deadlock due to 'certain reasons.'

In terms of the individual consumers' market, F3DM will definitely have a dim future if the price remains unchanged.

Cheaper prices are in fact expected as BYD plans to lower its cost through producing a larger number of dual mode vehicles. Wang Chuanfu says it's possible the car will cost only 109,800 yuan by then, a competitive price for individual buyers. But when? Nobody can tell.

Apart from the high price, BYD further confessed that the lack of charging stations for F3DM's, no favourable policies in the new field and also a stagnant auto market have all made F3DM difficult for further expansion.

Also as the world's second largest producer of rechargeable batteries, BYD, backed by U.S. investor Warren Buffett, has been leading domestic electric car research relying on its battery businesses. But insiders with the Auto Biz Review say it's the battery itself which makes BYD reluctant to open F3DM to individuals.

Moreover, battery charging will take nine hours if using a household power supply. This time-consuming problem could cause buyers to think again.

Battery quality is also a concern. According to sources, the Fe battery groups usually see high defective rates since it is difficult to ensure all the batteries are produced using the same procedure and the same materials.

Although BYD claimed that their F3DM's can travel 100 km purely on battery, doubts have also been raised, saying the announced coverage figure is based on the test at a constant low speed of 50km/h and such batteries can not support them in daily use.

Battery reclaim is another problem. According to BYD, their batteries used on F3DM's can be charged at least 2,000 times. However, no detailed and proper plan has so far been announced on the battery reclaim.

For BYD, more efforts are needed to improve battery performance and other techniques. Nevertheless, the launch of the BYD F3DM is an undeniable encouragement for the future of electric cars, since it will accelerate the development of supporting facilities which of course is vital for the prevalence of this type of vehicle.

         Bookmark and Share
Recommend


CRIENGLISH.com claims the copyright of all material and information produced originally by our staff. All rights reserved. Reproduction of text for non-commercial purposes only is permitted provided that both the source and author are acknowledged and a notifying email is sent to us.

CRIENGLISH.com holds neither liability nor responsibility for materials attributed to any other source. Such information is provided as reportage and dissemination of information but does not necessarily reflect the opinion of or endorsement by CRI.

 
Stock Exchanges

 Nikkei 9,932.9 -0.19% Tue
 Dow Jones 9,908.39 -1.04%

Mon

 Nasdaq

2,126.05

-0.70%

Mon

 S&P 1,066.18 -0.00%

Mon

 FTSE100 5,092.33 -3.06% Mon
 DAX 5,484.85 +0.93%

Mon

 CAC40 4,012.91 -0.03%

Mon

 Shanghai

2948.84

 -0.47% Tue
 Shenzhen

11970.44

 +0.19%

Tue

 HSI

19,790.28

 +1.22% Tue


Editor's Choice more

Talk to CRI
View the Messages

Exchange Rates
100 units of foreign currencies     2010-02-09
 USD    682.71

 EUR   932.34

 HKD   87.854  JPY    7.6413
 GBP    1,064.21  CAD   634.79
 AUD    589.78  KRW  0.5711


Talk to the Executives more

• World
Video
Reporters' Corner
Photos
Also in the News
Audio
• Webcast
Video
Radio Programs Directory
Web Extra
Schedules
• China
Weekly Features
China News
Chinese Press
Gallery
M Zone
Society
• Business
Audio
Markets
Editor's Choice
Biz Photo
Special Coverage
• Travel
Destinations
Editor's Pick
What's in
On the Road
• Showbiz
Film & TV
Music & Stage
Art & Literature
Video
Photo Gallery
Celeb Gossip
• Language Learning
Ask Pingping and Jules
Chinese Studio
Elementary Chinese
Pop Charts
English News
English Snippets