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"Impression of Luanchuan" Opens Its First Flagship Store

2017-12-08 16:47:01     CRIENGLISH.com      Web Editor: Chen Ziqi

"Impression of Luanchuan" an agricultural products brand has opened its first flagship store on Fenghuangtian Street, in Luanchuan County, in central China's Luoyang city.

According to the agricultural bureau of Luanchuan county, premium agricultural products from Luanchuan, will be selected, and their quality monitored before they are sold. This is a move that aims at integrating brand strengths and promote the sale of featured agricultural products; all of which will be given quality packaging in quality through professional brand positioning.

The "Impression of Luanchuan" has 6 product lines including highland miscellaneous grain crops, edible fungi, forest fruit, fruit wine, Chinese medicinal materials and intangible heritage products. With their stores on online market places like Taobao and JD.com, the brand's products are sold to mega cities like Beijing, Shanghai and Guangzhou. The popularity of Luanchuan agricultural products has so far boosted the development of 10 farming production bases in Luanchuan County and hopefully this program will help the local government alleviate poverty in the area.

In the future, Luanchuan County plans to open more physical stores close to high-speed railway stations and shopping malls in Luoyang city. The brand also aims to improve its online sales network, and take a more proactive role in creating its brand awareness. The "Impression Of Luanchuan" is targeting at becoming a revered national brand for agricultural products. That way it will attract more consumers, add value to local products and help local farmers get rid of poverty.

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