Although Xu Jinglei is modest about her writing, many note this as the main reason for the popularity of her blog.  If so, this is a rare thing in the world of celebrity blogs, where the cult of character is often more important that the art of writing. Indeed, an unbiased reader might well be unimpressed by the standards of most blogs, while most will just focus on their favorite stars, regardless of writing ability. Here's blog expert Dong Lu for some more thoughts.: