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Making Fashion Sense in China
    2010-07-15 18:09:12     CRIENGLISH.com

The last thirty years after the opening up of China coupled with the increase in textile production has led to a very unique and fiery taste for fashion culture that is being stoked by the latest generation of Chinese who are ready for anything.
Whereas some countries like Italy have historically been known for their style, China's modern fashion sense is a newer concept, brought on by the availability of diverse brands, styles and increased income.
Andrea Hunt has more:

Fashion in China is complex and unquenchable in comparison to just one generation ago with the introduction of international brands not to mention the influence of the internet, TV and Hollywood movies depicting the latest styles.
Cindy Liu is a young, Chinese professional in Beijing who enjoys going to fashion shows and keeping up on trends, particularly from London and New York, she says.
"I think Chinese fashion industry is increasing, and Chinese people are getting much more rich and people have different flavors. Some people like Western style or American style, some people like Japanese or Korean and for the very rich people who don't have much education but they really get really rich, the more expensive, the more they will like it."
International brands like Zara, H & M and Vero Moda create their fashion styles tailored to Chinese aesthetic ideals for a growing middle class with more money to spend than their parents did. In turn, Chinese brands have been furiously trying to catch up by sending people abroad or contracting foreigners to come in and design for them.
Inarguably, the world tends to imitate Versace, Armani, Gucci and the like. China is no different, and rising incomes have led to an increased demand in luxury goods. However, for everyone else, there are luxury knock-off goods in China and locally made imitations so that most people can have something resembling Luis Vuitton without the hassle of saving for months.
Many foreign men say they usually don't have a problem finding affordable clothes, they can seek out the styles they prefer on most occasions, and the sizes aren't so much of a problem. But for a lot of women, who tend to be a bit pickier, buying clothes in China can be a bit more challenging.
Women's clothes in China traditionally center on a delicate femininity in what one woman most accurately describes as "lovely." One explanation is that traditional Chinese clothing is elegant and ornately decorated. While many foreign women also like lace, ruffles, embroidery and rhinestones and feel these decorations make their clothes make them feel more like a lady, other women prefer simplicity they lament is hard to find.
Another issue for foreign women, especially whose who are very tall, is finding clothing to fit, and admittedly many Chinese women tend to be of a "slimmer build" than some westerners. One widespread and definite ego-bash for many foreign women can be that realizing that a small, size 1 in America magically becomes an XL when trying on Chinese skirts.
However, according to Vero Moda fashion designer Constance Kurtz, being able to find affordable and trendy clothing in China is all about knowing where to go and being willing to hunt around a bit with an open mind.
Furtermore, lumping together all Chinese fashion within the biggest metropolitan cities like Beijing and Shanghai isn't really accurate either.
Shanghai residents are known in China for being quite fashion-savvy and normally, for following movie stars or famous people, yet some argue that this leads to a fear of creating one's personal style because there is more peer pressure to wear something that's 'in.'
In Beijing, China's capital is a melting pot of diverse styles, trends and prices that give people more to choose from, and so many foreigners say that Beijingers have a chance to define themselves bit more and be more confident with what they wear, not necessarily what the stars are wearing.
Some, like Kai Heinz from Germany, say they commend that people aren't afraid to be comfortable with themselves
"I have to say that ever since I came to China three years ago; Chinese people are more courageous when it comes to fashion. The best thing about Chinese people is they aren't afraid of trying, which is something that you see where in Europe where I'm from a lot."
However, others say this fearlessness leads to some odd combinations in fabrics or patterns being lumped together in very strange ways with various color combinations or trips to the dumpling shop in flannel pajamas.
Carlos Estevez is a designer from Spain who came to China five years ago as a model and is now one of the owners of the Bauer Company in Beijing.
Carlos explains the difference between fashion brands in China and other countries in the West.
"In my opinion, there are a couple of brands, that they are doing really really good things, but, and this is absolutely normal, they don't have a culture of fashion. When you grow up, you see around the way the people dress or don't dress. But in China, the last fifty years was not very focused on fashion so the point is you go to Italy, the people have a big sense of aesthetic, but here, it's not like this. They don't have that experience so they try everything. But it's not everyone, there are very good brands that in my opinion are not breaking the market, but they are doing good things."
So does China make 'fashion' sense? The answers are certainly conflicting and while some will argue that there are only cheap markets or outrageously priced designer clothes, others say a bit of patience and know-how can get you farther than you realize and at a third of the price.
Or, for those not willing to be as adventurous or not good at bargaining in the markets, remember there is always Hong Kong¡­
For CRI, I'm Andrea Hunt

 
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