 A Guangdong Provincial government department in charge of local cultural affairs recently announced that Guangdong will not hold a local spring gala this year.
Xinhuanet says the decision was made with real needs in mind. Most people prefer the CCTV Spring Gala over local performances because of star names and higher quality performances. Lower audience figures will watch local shows, and many of those will choose to spend time with family members and friends.
Although local spring galas enjoy low audience rates, the article points out how many people are still enthusiastic about them because of possible high profits. Organisers attract commercial subscriptions with New Year parties, and some local officials even incorporate the spring galas as part of their yearly achievement. As a result, local spring parties are no longer held for enjoyment but simple economic profit.
The article suggests other local governments to follow Guangdong's example. Audience rates should be studied and investigations made to see in advance if a local New Year party could be successful. If not, time and money should be saved by postponing the performance.
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