 Anchor:
When the whole world's confidence in the 2009 economy has been affected by the financial turmoil, an online survey in China has shown many Chinese companies hold a different attitude.
Our reporter Liu Min has more about the survey.
The survey was launched by "Chief Executive China", a leading business management magazine. It aims to collect information about Chinese managers' predictions for 2009 and their concerns for the next six to twelve months. According to the survey, over 78 percent of more than four thousand Chinese companies remain optimistic about their sales growth forecasts for 2009. 3,500 companies which participated in the poll predict that their sales will grow over the next year. 30% of those surveyed say they are quite confident that they will achieve sales growth of over 25 percent next year. The chief operating officer of Global Sources, a leading B2B media company, and publisher of the magazine 'Chief Executive China', Craig Pepples explains.
"We did one survey of all the Chinese enterprises in 'Chief Executive China'. We have millions of users online and we have a large basement response of over 4,000. And I was surprised they all felt pretty optimistic about sales growth in 2009."
The survey also predicts that Chinese companies will intensify competition in quality and production in order to avoid lower-prices and lower-quality competition. Nearly all of the companies cited their major concern as being how to improve production efficiency. For instance, producing high-value products has become a main trend among these companies. Craig Pepples thinks it is exactly the right time for Chinese companies to transform.
"I think that it's encouraging if they are focusing on these issues. They are the right things to focus on. And surely the future for Chinese enterprises is not to sell a low price but to find a way to sell high valued products."
Every coin has two sides. Although the global market is suffering from the financial downturn, there are still many opportunities for Chinese enterprises. Craig Pepples advises those exporters to focus more on the new booming markets like South America, Eastern Europe and the Middle-East and promote products there.
"Use this opportunity to do some promotion. Because at a time of great change we see this in every metro that we followed, both buyers and sellers are aggressively looking for new partners. So at this kind of time when you do your promotion, actually you will get much better results, you have a much better chance being exposed to more people. Of course you have to be more careful when you choose who you work with. But I think it is a very good opportunity to reach more people."
With more and more central government's policies stimulating the economy, Chinese enterprises are expecting a promising spring for 2009.
For China Drive, I'm Liu Min.
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