 On January 21st, China will celebrate the 200 day countdown to the Beijing Olympics, bringing the country just less than seven months to the big event.
Foreign companies and official sponsors are gearing up their public relations and marketing efforts with new and innovative campaigns. But what makes for a successful Olympic PR campaign for Beijing? To find out, China Drive Features Correspondent Su Xiaowei spoke with William Moss of the international PR firm Burson-Marsteller in China. He is also the man behind Imagethief, a blog focusing on PR, media, and technology in Asia.
That was Su Xiaowei with William Moss of the PR firm Burson-Marsteller and the media blog Imagethief.
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