Taobao.com Launches Online Shopping Mall
Taobao.com, China's most popular auction site, will launch a new platform for eligible major domestic and overseas consumer product makers and retailers to sell directly to Chinese buyers.
The new system - to complement the existing public site - has been established to win customers from offline store chains such as Wal-Mart and B&Q.
The Taobao Shopping Mall, to be online in March, will charge retailers based on their transaction volume. The Website, which has beat eBay Inc in China for its free service, is trying to be profitable and pave the way for going public.
The target is to have about 700 stores available to buyers for the launch of mall.taobao.com, which will be parallel to Taobao's C2C business that is still free to all users.
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