 More than 300 executives from Hong Kong's business community have shown interest in the Equestrian Marketing Programme in support of the 2008 Olympic Equestrian Events in Hong Kong.
These commercial organizations cover a wide spectrum of business, ranging from small and medium enterprises to large corporations.
They were briefed on the purpose, sponsorship packages and detailed arrangements of the Equestrian Marketing Programme at a seminar Tuesday.
The programme in Hong Kong is part of the Beijing Olympics marketing programme. It will give financial, technical and service support to the Olympic Equestrian Events in Hong Kong and the Hong Kong Olympic Team.
The programme also aims to give Hong Kong enterprises a platform on which to further build their corporate and product image.
There are two levels of sponsorship - associate and supporter. Associates are exclusive sponsors in their respective category, while supporters share their exclusivity with up to two other supporters in the same category.
Liang Tao, CRI News, Hong Kong
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