Joost Signs Hollywood Mover And Shakers 

Joost, the Internet television service backed by global media players, says that they have reach an agreement with talent scouts Creative Artists Agency (CAA) which will help it lure big-name Hollywood programming to its service.

Joost, which was founded by Janus Friis and Niklas Zennstrom, who also started Web telephone calling company Skype, has already signed up name-brand programming and top advertisers for its service, although it remains in test mode.

The Luxembourg-based company offers 150 broadcast-quality television channels over the Web across a range of genres from films to soccer to cartoons to documentaries.

Joost aims offer whole TV shows from both established producers and independent professional videomakers, in contrast to YouTube, the world's most popular online video watching service, which specializes in short, user-generated programs.

So far, Viacom has agreed to supply Joost with programs from MTV Networks, BET Networks and its film studio, Paramount Pictures. CBS has agreed to provide "CSI" crime series, CBS Evening News, and "Survivor."