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Happy Living with the Concept of LOHAS
Lan Huaien extended her hands to receive the bread passed by a shop assistant and refused the plastic bag he was going to wrap it in. "It's not environmentally friendly," Lan said to the assistant with a smile, unfolding a bag she brought from home.
- What is LOHAS?
-LOHAS is an acronym for Lifestyles of Health and Sustainability.
-LOHAS consumers are those who are passionate about the environment, sustainability, social issues, and health. |
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LOHAS Behaviors
 1. Take mild and slow exercise everyday like Yoga, Pilates, or shadowboxing.
 2. Do not smoke and stay away from passive smoking.
 3. Eat organic and healthy food as often as possible.
 4. Respect nature, protect the environment and encourage other people to protect the environment as well. More>>
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 LOHAS describes a $228.9 billion, rapidly growing U.S. marketplace. Approximately 30 percent of the adults in the United States, or more than 50 million people, are currently considered LOHAS consumers.
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[DDI] Get Ready for Green
The Natural Marketing Institute (NMI) has been the primary source of information about LOHAS, defining the consumer segment through extensive research and surveys begun in 2001 and carrying forward through 2004. |
 [Metropolis] The Meaning of LOHAS
Retailers and manufacturers saw the writing on the wall. Then came LOHAS fashion events, department-store campaigns and a glut of products labeled "natural," "organic" and "fair trade." Now, even the housing market has gone LOHAS with big names. | | |
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