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In that case, Hustler had parodied an ad for Campari Liquor entitled "Jerry Falwell Talks About His First Time." Hustler's parody was modeled after actual Campari ads that included interviews with various celebrities about their "first times." Although it was clear by the end of each interview that this meant the first time they had sampled Campari, the ads played on the sexual double entendre of "first times."
Copying the form and layout of those Campari ads, Hustler chose Falwell as a featured celebrity and printed an alleged interview with him in which he states that his "first time" was during a drunken incestuous rendezvous with his mother in an outhouse.
The parody suggested that Falwell was a hypocrite who preached only when he was drunk. This ad contained the disclaimer: Ad parody, not to be taken seriously.
In deciding against Falwell, the US Supreme Court said the appeal of the cartoons or caricature is often based on exploration of unfortunate physical traits or embarrassing events - an exploration often calculated to injure the feelings of the subject of the portrayal. The art of the cartoonist is often not reasoned or even-handed, but slashing and one-sided.
No such case has been heard in a Chinese court yet. The US case is a useful reference.
"The killing over a bun" also involves a public figure and has a disclaimer saying it's purely fabricated.
It's also one-sided.
Public discourse regarding film or other subjects will be considerably poorer without cartoonists, satirists or parodyist who in good faith are just saying what they think. 1 2 3
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