(David Tao and Taiwan beauty host Lin Chih-Ling)

"It seems like currently the way to sell records and succeed is not by making music," he said. "I'm concerned people are paying less attention to the intrinsic quality of music and are instead buying into the marketing aspects of it."

Which is why David places much emphasis on his music, the primary element of his concert, instead of stage effects or costumes. Singapore is the third stop of his world tour, after Shanghai and Beijing. He moves on to Taipei and America next year.

"The best-selling concert performers in the world are The Rolling Stones, and their main draw is music," he said. "If the music isn't good, it'll be a disappointment, regardless of whatever stage effects there are."

Speaking of music, David does not see his own work going the way of "cross-marketing", and said: "Maybe some people out there want to see David Tao dance. But ultimately, I believe they will appreciate and look for the inner value of a quality product - music included."