![]() |
月饼变“味”了? Mooncakes acquire networking flavor Mooncakes is a traditional delicacy gifted to families and friends during the Mid-Autumn Festival. It’s now become an important ingredient in maintaining business and work relations. Elsa Wang works for a public relations firm in Beijing. She said the company started budgeting months earlier and has been delivering mooncakes as early as a month ago. She said it doesn't matter how much a package costs. Mooncakes are the best way to say: Let us keep in touch. Someone believes how many mooncakes one gets measures his intangible value. The more coupons one receives, the more respect one has. The market has reacted to the increasing demand with expensive packages to lure high-end consumers. Delicacy cuisine dainty: something considered choice to eat 佳肴;珍食 Elsa Wang works for a public relations firm in Beijing. She said the company started budgeting months earlier and has been delivering mooncakes as early as a month ago. 北京一家公关公司员工Elsa Wang说:“我们公司早在几个月前就开始筹划中秋送礼的预算事宜了,一个月前就把月饼送了出去。 budgeting The process of translating planning and programming decisions into specific projected financial plans for relatively short periods of time. Budgets are short-range segments of action programs adopted that set out planned accomplishments and estimate the resources to be applied for the budget periods in order to attain those accomplishments. 做预算 She said it doesn't matter how much a package costs. Mooncakes are the best way to say: Let us keep in touch. 月饼值多少钱没关系...它是表达‘保持联络’的最佳方式。” package preassembled unit. A commodity, such as food, uniformly processed and containerized. Someone believes how many mooncakes one gets measures his intangible value. The more coupons one receives, the more respect one has. 一个人所得到的月饼数是衡量其‘无形价值’的标准。收的礼越多,说明这个人越受尊重。” intangible value - something that does not have material or physical existence. Something that cannot be touched无形价值 Love has intangible value. coupons The advertisement contains clip-out coupons to be sent in with money for samples of the product. Retail coupons (to be redeemed at a store) are almost non-existent in these advertisements. 礼券,优待券 The market has reacted to the increasing demand with expensive packages to lure high-end consumers. 随着这一需求的不断增长,商家纷纷在月饼的外包装上大做文章,以吸引高端消费者。 lure bait: anything that serves as an enticement诱惑 high-end - affluent top end, best type.
|
![]() |
| Learning Pub |
 |
|
![]() |
| Daily News |
 |
|
![]() |
|
|
|
| Tips of the Day |
 |
|
![]() |
|
|
|
| Idiomatic Phrases |
 |
|
|
![]() |
|
|
|
![]() |