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Obesity Finds Niche in American Marketing    
美国胖人商品业发展迅猛
    

Obesity has found its niche in American marketing.    
William Fabrey is the owner of an online business. It offers larger versions of everyday things from umbrellas to footstools. He said people should not be embarrassed by how big they are.    
He started his company after discussions with an overweight friend. He said people don't take any position on whether someone should lose weight.    
To make living large a little easier, he sells sponges attached to handles. It enables the user to reach all parts of the body.    
He also sells handbooks on hygiene with tips on dealing with odor problems, as well as chafing caused by skin folds.    

Obesity has found its niche in American marketing.   美国胖人商品业虽然市场不大,但是发展迅猛! 
 Niche Particular specialty in which a firm has garnered a large market share. Often, the market will be small enough so that the firm will not attract very much competition.  For example, a company that makes a line of specialty chemicals for use by only the petroleum industry is said to have a niche in the chemical industry. Stock analysts frequently favor such companies, since their profit margins can often be wider than those of firms facing more competition. 本意:为生态环境,这里是一个经济词汇表示,蕴含丰富市场机会但是规模不大别人不做的产品或者服务. 
He has a niche in the market. He sells lizzard clothes.  
Niche market 缝隙市场,利基市场. 
Mass market  

William Fabrey is the owner of an online business. It offers larger versions of everyday things from umbrellas to footstools. He said people should not be embarrassed by how big they are.   威廉?法伯雷在网上开有一家店铺,销售加大的日用品,从雨伞到脚凳。他说人们不要为肥胖而感到尴尬。 
Footstools - n. A low stool for supporting the feet. 脚凳 

He started his company after discussions with an overweight friend. He said people don't take any position on whether someone should lose weight.   法伯雷和一个肥胖的朋友谈过几次之后决定开这样一家公司。他说我们没有权力决定他人是否应该减肥,这取决于他们自己。 

To make living large a little easier, he sells sponges attached to handles. It enables the user to reach all parts of the body.   为了使胖人活得容易些,法伯雷销售长杆沐浴棉,它们可以让胖人轻松触达身体的每一个部分。 
sponges - wipe with a sponge, so as to clean or moisten. usually used in cleaning. 海绵 

He also sells handbooks on hygiene with tips on dealing with odor problems, as well as chafing caused by skin folds.   她还出售保健手册,告诉你如何消除身体异味、治疗由于皮肤褶皱而形成的发炎病症。 
chafing n. The act of rubbing, or wearing by friction; making by rubbing. 皮肤发炎 

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