30 years ago when the door was open to the outside world, China was a newcomer to the global system. And for foreign companies coming to the East to seek fortune, China was a brand-new market. So how did the two get along with each other? Biz China recently had a chance to sit down with an early settler. Mr. Warren Liu is former vice president of business development of Tricon Greater China, the parent company of KFC. In his new book entitled "KFC in China--- Secret Recipe for Success," he examines the major contributing factors for building the single largest restaurant enterprise in China.

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That's Warren Liu, author of "KFC in China---Secret Recipe for Success" on his company's story in investment in China.