 China is undergoing a campaign to transform itself from a global manufacturing base to a world innovation center. Building competitiveness in Chinese brands is considered vital to achieve that goal. Chinese firms are stepping up their efforts to build world-renowned brands with high added value. But this seems to be a difficult task to accomplish. For a further look at the issue, Biz China's Tu Yun talked to Charles Wrench, CEO of the world's leading branding consultant, Landor.
(Photo source:Google/Charles Wrench, CEO of the world's leading branding consultant, Landor.)
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