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Pfizer Loses Viagra Trademark Case in China
    2007-02-05 10:52:50     CRIENGLISH.com

US drug giant Pfizer has suffered a loss in its battle with mainland pharmaceutical companies over the trademark of its anti-impotence drug Viagra.

Pfizer claimed that "Wei Ge", which sounds similar to Viagra in Chinese and literally translates as "great man", had been widely used by local media in refererence to the drug since it entered the Chinese market in 1998. It has been widely understood as the name of the product.
 
But the Beijing No1 Intermediate People's Court ruled that mainland pharmaceutical company Guangzhou Welman, which registered the name Wei Ge for its anti-impotence drug, retained the legal right to use the name.

The court ruled that the media's use of Wei Ge to refer to Viagra was not sufficient evidence to prove that Viagra should own the trademark.

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