China's southwestern province of Guizhou has ambitious dual goals of benefiting from its abundant natural and cultural resources while conserving its superb environment.

"We welcome people across the world to come to Guizhou to enjoy the picturesque landscape and diverse folk culture," said Wang Fuyu, deputy secretary of CPC Guizhou Provincial Committee at a Guizhou tourism promotion fair held in Beijing on Thursday.

Beijing Vice-Mayor Cai Fuchao and Wang Zhifa, deputy director of the China National Tourism Administration, attended the fair along with tourism professionals from across the country.

Wang said tourism is increasing as people abandon their old stereotypes of the province.

"What many people used to think of Guizhou is merely a house, a tree and a bottle," he said. "Actually, the province has almost everything except an ocean."

The house refers to the meeting hall of the historic Zunyi Conference, where Mao Zedong was first elected to the leadership of the Communist Party of China in 1935 during the Long March.

Luositan Waterfall in Guizhou province [Photo: ChinaDaily]

A tree refers to Huangguoshu - yellow fruit tree - Waterfall, the largest in China.

A bottle refers to the renowned Moutai liquor, brewed in the town of the same name where the climate and ingredients contribute to the fragrance and taste of the beverage.

Moutai first gained international recognition by winning a gold medal at the 1915 Pan-Pacific Exposition in San Francisco.

Treasure house

Wang described the province as "a colossal treasure house, a giant air conditioner and an immense park".

The province has proven reserves of 76 different minerals, 28 of which rank in the top-five largest known deposits in China.