Moutai Brand Strategy

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Moutai Brand Strategy

2007-12-25 12:14:29 China Daily

A bottle of Moutai. [File Photo]

Chinese liquor maker Kweichow Moutai Co Ltd says it is placing increasing emphasis on brand strategy and Intellectual property rights (IPRs) protection.

The company has formulated a series of policies for management of IPRs, trade secrets, trademark licensing and branding, while establishing a department for IPR protection.

The company has applied for 354 trademarks at home and abroad, and has 11 design and invention patents, with four approved as "nationally excellent".

Since becoming an IPR pilot firm in Guizhou Province in 2005, Kweichow Moutai has allocated more than 10 million yuan to trademark and patent protection.

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