About Digital Entertainment Digital entertainment refers to a burgeoning field in which interactive entertainment is developed, based on computers and the internet. Digital entertainment design covers a wide range of subjects, such as the development of pervasive games, interactive advertisement, dynamic images and physical computing systems, etc.
Beijing, the capital of China, is leading the country's digital entertainment development, with arts schools in the city attracting a great number of visiting veteran artists from both home and abroad. >>More
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One Minute and Two Seconds Workshop (July 5 - 7)
You may be familiar with the idea behind the one-minute video. However, in this workshop, Rex Yih, founder of the Beijing-based advertising and consulting company Flamingo Communication, wants you to stretch your imagination beyond just one minute.
| Lecture Series of Aesthetics of Digital Media (July 5 - 7)
Zhang Ga, associate professor from the New York Institute of Technology, will introduce the development and background history of digital media.
| Symposium for the Jam (July 13 - 14)
Subjects include entertainment theory, pervasive game theory, hybrid entertainment design, entertainment product design, and entertainment new media.
| Wiimote Interactive Workshop (July 9 - 12)
Two veteran artists, who are fluent in digital technology, will explain what physical computing is, by creating a demo interactive physical system using tools such as Wii Remote and Adobe Flash.
| Theater of Light and Shadow Workshop (July 9 - 12)
Taiwan artist Shieh Ta-Lih will guide you in creating a fantasy world using light and shadow.
| Mystery Reality Game Workshop (July 16 - 20)
Ryan Holsopple, creator of the Canal Street Station subway murder mystery game, will design a new mystery reality game with you. Ryan Holsopple is also the founder and director of 31 Down Radio Theater in New York.
| Pervasive Game Workshop (July 16 - August 5)
By attending the workshop, participants will be able to understand the designing process of pervasive games, and develop a game prototype of their own.
| Digital Dynamic Image and Communication Design Workshop (July 23 - August 3)
Francesco Galli, a professor from the Polytechnic University of Milan, will show you how to create a dynamic image project.
| Group Exhibition (August 4 - 10)
The exhibition will provide a platform for fresh digital artists to showcase their work.
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What Is It?  The Digital Entertainment Academia League (D.E.A.L.) is presenting the inaugural "Beijing's Your Playground - 2007 Beijing Summer Digital Entertainment Jam," which will gather digital entertainment enthusiasts from Asia, Europe and the United States, in the form of nine workshops, symposiums and exhibitions held from July 5 to August 10.
The Jam will focus on future entertainment, interactive advertisement, and communication-based technologies. Subjects to be covered include future entertainment technology, pervasive game theory, entertainment interaction, hybrid entertainment design, entertainment theory, entertainment product design, and entertainment new media.
Highlights of the event will include digital entertainment masters from China, South Korea, Italy, the United States and Finland, discussing the latest development in the field. More details.
Sign up for attending the Jam.
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