(Photo source: sohu.com)

The Athens Olympics 110-meter hurdles champion, Liu Xiang, has signed an endorsement deal with the global credit card giant, VISA.

As the new spokesperson, Liu will appear in VISA's new TV commercial, which has been shot in Australia.

The 23-year-old sprinter has topped the list of biggest local sports stars in advertising industry.

Liu earns millions of yuan per year from advertising. His growing endorsement portfolio includes Nike, Coca Cola and domestic dairy producer Yili.

(Chinese source: sohu.com)