Hangzhou, capital of East China's Zhejiang province, unveils its official municipal logo on Friday. The logo is based on the Chinese character "hang," the first character of the town's name. [Photo:cnsphoto]
Hangzhou, capital of East China's Zhejiang province, unveiled its official municipal logo on Friday, China News Service reported.
The logo is based on the Chinese character "hang", the first character of the city's name. It resembles a sail boat and means that Hangzhou's people stick together through thick and thin.
The final logo was selected from 2,568 entries in a design contest in the city lasting from May 15 to August 15 last year.
Both the local government and ordinary residents can use the logo, said Wang Guoping, secretary of the Hangzhou Municipal Committee of the Communist Party of China (CPC).
He said creating the logo was an important step in building a brand name for Hangzhou, a scenic city with a 5,000-year history; because its design had to take into account Hangzhou's history, culture and image. The logo also reflects a shift in the city's focus from preserving tangible materials to protecting and developing intangible assets, Wang said in the report.
China has made ceaseless effort in recent years to raise the awareness of the intangible assets protection among the people and the unveiling of the Hangzhou Logo will boost the move, the report said.