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McDonald's Price Hikes Again
    2008-02-22 11:12:07     CRIENGLISH.com
Fast food doesn't come cheap anymore.

Fast food giant McDonald's has increased prices on several products sold on the Chinese mainland by an average of 0.5 to 1.5 yuan.

The Shanghai Morning Post reported on Friday that the price of the Spicy Chicken Filet Burger has increased from 11.5 yuan (about 1.6 US dollars) to 13 yuan, and the price of medium French fries rose to seven yuan.

This is the first time this year that McDonald's has increased prices at all of its franchises in China.

The increase went into effect on January 23, when the prices of most of the hamburgers and drinks rose incrementally. Breakfast and other meals rose by 0.5 to 1.5 yuan.

Experts suspect the markup is the result of rising food and raw material costs, as well as an employees' salary increase implemented in September 2007.

A female customer said she will continue to eat at McDonald's as long as prices rise only a little.

Kentucky Fried Chicken, another foreign fast food chain and McDonald's biggest competitor, said it hadn't been informed of the price increase.

Last year, McDonald's raised milk shake prices in August, and raised breakfast food prices two months later.
 
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