Anchor:
The largest game trade fair in China will stay put in Shanghai, after being held there and in Beijing three times. The exhibition, to be kicked off in one month’s time, will surely attract wider attention than before, and an insider says this is due to the booming of the gaming industry.
Our Shanghai correspondent Chen Simeng brings us more.
Reporter:
 China Joy, or the China Digital Entertainment Expo and Conference, is the third-largest exhibition on digital entertainment around the world, following the same kind of expos held in New York and Tokyo.
Since its initiation three years ago, China Joy has seen substantial growth coupled with the development of the gaming industry in China.
Starting this year, the exhibition will have its permanent location in Shanghai, instead of moving between the eastern metropolis and Beijing.
Kou Xiaowei is an official with China’s General Administration of Press and Publication, the major organizer of the fair. He says that improved development of the industry in the city is desirable.
“The business environment in Shanghai is widely acknowledged as the most ideal, with plenty of international exchanges. In addition, the metropolis attracts a large group of famous domestic gaming enterprises, making the city a very important base in China for the industry.”
He adds that Shanghai also takes the leading position in the fashion and entertainment industries in China, the latter of which is ultimately related to the gaming industry.
Kou Xiaowei says the gaming industry, particularly online games, is entering a crucial development stage, after the skyrocketed growth over the past six years, over 50 percent annually.
He praised the development of game diversification to meet different demands of the market and the improvement of business operations under the continuous battle against piracy.
The official says that the online game market in China has become the biggest in the world and he is happy to see that years of efforts have boosted the market share of domestic companies up to 60 percent.
But he notes that Chinese gaming companies need to keep up with innovation in order to maintain their market share, despite the fact that their market and business operations have already surpassed their western counterparts.
“The purpose of holding such an exhibition is to shorten our companies’ distance from their western counterparts, while maintaining our companies’ advantages. "
Kou Xiaowei also encouraged foreign companies to collaborate with Chinese companies to develop more games based on Chinese culture.
For China Drive, I’m Chen Simeng, CRI News, Shanghai
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Director: Liu Chi