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Adobe Unveils New Web-based Products
    2008-08-27 02:19:42     Xinhua

Adobe Systems on Tuesday unveiled updated versions of its desktop photo and video editing products, combined with a sharing and storage service that users can access on the Web.

Photoshop Elements 7, the latest version of Adobe's desktop photo software for hobbyists, will include membership in an online service called Photoshop.com.

Elements 7 has new tools for categorizing and organizing photos, and for effects such as whitening teeth or removing people from a picture. It also has internal links to Photoshop.com., where users can back up their photos on Adobe's servers, display them for friends, get online tutorials and access or transfer photos from a cellphone.

Customers who pay 99 dollars for Elements 7 will get more extensive tools for their PC and have the option of using additional online services with a free Photoshop.com. account.

For another 50 dollars a year, they can get a premium account with more online storage and other features that the company plans to update regularly. The company is introducing a similar package for Premiere Elements, its software for digital video editing.

Adobe, which launched its Web offering in a free beta version this spring, is hoping its latest release will entice shutterbugs by offering them new features and a seamless link between its established desktop tools and an expanded online service.

Hoping to maintain the popularity of its consumer software, the company is trying to get on the bandwagon of "cloud-based" or online services, analysts said.

Several companies such as Flickr, Snapfish and Shutterfly already offer photo storage, printing and display services on the Web; some also provide online editing tools.

Similarly, when Adobe announced the newest version of its Acrobat document software in June, it also unveiled a companion service called "Acrobat.com" that allows users to create and store documents and collaborate with others online.

 
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