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Haier: Most Valuable Chinese Brand
2005-8-9 18:33:51      People's Daily
Haier continues to lead the top 500 most valuable brands in China.

Related Event: Haier

According to the "500 most valuable Chinese brands" revealed recently, Haier Group continues to occupy the first position with a total brand value of 62.643 billion yuan.

The current ranking was done by World Brand Lab, which based on its second round of thorough assessment on Chinese brands.

Last month, the largest home-appliance maker in China has withdrawn from the bidding for the U.S. white goods maker Maytag Corp..

Haier, along with U.S. private equity firms Blackstone Group LP and Bain Capital LLC, had expressed interest in buying the Iowa appliance maker for about $1.3 billion.

Haier's decision to drop out amounts to a rare sign of caution from China as its companies aggressively pursue foreign takeovers and new markets in what Beijing has termed the "go out strategy."

"The go out strategy doesn't mean companies don't care about profits and costs," said Yi Xianrong, an economist at the Chinese Academy of Social Sciences in Beijing. "If it breaks the bottom line, Chinese companies won't do foreign purchases."

Recent weeks have focused attention on the implications of China's global mission as the state-owned energy firm Cnooc Ltd. has pressed its unsolicited $18.5 billion bid to buy U.S.-based Unocal Corp. But most of China's overseas investments have focused on establishing new channels to sell its manufactured goods.

Last year, Lenovo Group Ltd., China's largest computer maker, struck a $1.75 billion deal to take over International Business Machines Corp.'s personal computer business, twinning its ability to make low-cost machines with one of the signature brands in technology. The Chinese consumer electronics firm TCL Corp. purchased the television business of French manufacturer Thomson SA, and with it the rights to the RCA logo.

Analysts saw Haier's interests in Maytag as a continuation of that trend, a deal that would have used the venerable U.S. brand name to sell machines that could be made in the Chinese company's existing factories.

Haier's decision reduces the fight for Maytag to two players: Whirlpool Corp., which Sunday offered to buy the company for about $1.4 billion in cash and stock, and a group of U.S. private equity investment firms led by Ripplewood Holdings LLC. Ripplewood has offered to buy Maytag for about $1.1 billion. Maytag directors have approved Ripplewood's offer and a shareholder vote on that deal is scheduled for Aug. 19.

(Source: Washington Post/Photo: Google)

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Related Stories:
v Haier Sees Record Earnings Overseas 07-28
v Haier Drops Out of Maytag Bidding 07-24
v Whirlpool Offers $17 a Share for Maytag 07-18

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