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Approaching Market Researchers
Being asked to do a survey on the street happens every day in our life. But trying to make money out of the “survey” business, is not immediately accessible for ordinary people.

Background

·China Market Research Strategies
To obtain accurate China market analysis, foreign companies must use appropriate market research techniques. They have to be aware of many cultural aspects as well.

·Nielsen Media Research on Ad
Advertising is one of barometers which reflect economic development, driven by the rapid and healthy development of the social economy. It is also the sector market research agencies closely monitor.

·Top 25 Market Research Companies in China
A survey on market research companies in China has selected top 25 big players of the industry in 2004.

Market research is playing an increasingly important role in market competition. More and more enterprises hope to get effective support from a market research company for their business strategy.

Quote

"When you are riding a bike, you don't need any apparatus. When you are driving a car, you need to know the volume of gas. When you are operating a plane, you definitely need more data like location, height, speed and weather. Market researchers can provide such data."--Tian Tao, Deputy General Manager, CTR Market Research

Real Life