CRI Home - Photo- Forums - Talk China - Surf China - About China -  
  Webcast | CRI Today | China | World | Biz | SciTech | Sports | Life | Showbiz | Easy FM | Learn Chinese / English | Weather | Events
 
 
 
 
Foreign Brands Popularity Reduced
2005-3-29 0:18:56      CRIENGLISH.com
Recent scandals have confronted several commercial giants with crises of confidence from consumers, reported Monday's Beijing Morning Post.

Local media reported that various foreign firms were found in March to be turning out shoddy goods which posed threats to human use. The firms include KFC, whose sauces are accused of containingcancer-causing Sudan-1, SK-II, whose cosmetic products reportedly have hazardous contents and Johnson & Johnson's, whose baby lotionproducts were found to be problematic.

Despite strenuous efforts to return to normal, the firms have found their popularity decline greatly in less than one month.

A report by the China Social Investigation Institute, released Sunday, said that 21 percent of respondents in a survey will not buy products yielded by these firms, 27 percent will and 52 percent are not sure.

Respondents were selected from among 10 major Chinese cities, including Beijing, Shanghai and Shenzhen, which boast the country's top consumer markets.

The report also showed that 69 percent of respondents remain concerned about the scandals, a sign that the incidents have sparked deep concern among the masses.

When asked "which ways or attitudes taken by the three companies in handling their cases you consider satisfactory", 31 percent of the respondents answered KFC.

At the same time, 46 percent of the respondents said the ways taken by the firms in handling the cases will dampen their fidelity to the brands, 13 percent say they would not and 41 percent said they were not sure. 

(Source: xinhua)


        Talk China        Print        Email        Recommend
 
Related Stories:
v KFC Are Now Safe for Customers 03-28
v China to Develop Standard for Sudan 1 03-27
v Shanghai Opens A Hotline for Food Dye Sudan 1 03-25
v KFC Resumes Sales of Roast Chicken Wings 03-24

  Copyright of crienglish.com. All rights reserved.

Reproduction of text for non-commercial purposes is permitted provided that both the source and author are acknowledged and a notifying email is sent to us.
 
 

 
postalChina Post is progressing with its scheme to merge its two sub-businesses.
textilePeter Mandelson said he would hold talks with Bo Xilai this week.
YahooChinese e-commerce operator Alibaba.com is in the late stages of talks to sell a 35 percent stake to Yahoo Inc.
BOC IPO Could Take Place in 2005
China, Hong Kong, Japan, and Aussie Market Roundup 
CNOOC's Market Value Up By $7b
Producer Price Index Rises
Lenovo Profit Up 6% After IBM PC Buy
Power Supply Sees Robust Growth
HK Urges Manufacturers to Go "Green"
Major HK Banks's Interest Rate Hike
China Mobile First-Half Profit Rises