This same picture was actually shown on the MTV Movie Awards two weeks ago, but since it was shown in black and white, you couldn't see the distinctive white makeup and blue eyes, so no one connected it to Memoirs. 

Also, according to Comingsoon.net and Variety, director Rob Marshall has finished his first cut of Memoirs and showed it to Sony executives on Friday.

Jane at Michelle Yeoh Web Theatre says some prints of Bewitched had labels indicating that the Memoirs trailer was to be included with it, so it was possibly only withdrawn at the last moment.

Source: helloziyi.us