Logo of Chinese tech giant Huawei. [File Photo: chinaluxus.com]
By EJ Ward for Sino.uk
"Partnership brings unrivalled beauty to your smartphone and allows true freedom of expression"
In a move that brings the worlds of technology and colour closer together than ever before, Huawei Consumer Business Group and The Pantone Colour Institute have partnered to feature the latest trend colours in Huawei's upcoming product launches.
By combining Huawei's engineering abilities and industry leading metal craftsmanship with the trusted colour thought leadership and direction of The Pantone Colour Institute, consumers can look forward to devices that seamlessly marry ground-breaking innovation together with stunning beauty.
As the world's third-largest smartphone manufacturer, Huawei CBG debuted on the prestigious Interbrand Best Global Brands list in 2014 and rose to number 72 in 2016. This partnership with The Pantone Colour Institute looks to build on the success of recent devices, including the Huawei P9 and P9 Plus which have exceeded 10 million global shipments worldwide, and we at Spectrum SINO are hoping to have a P9 to review soon.
The Pantone Colour Institute collaborates with brands around the world to help them leverage the power, psychology and emotion of colour in their design strategy. A unique destination for colour, the Pantone Colour Institute forecasts future colour direction, expressing how colour influences human emotion through seasonal trend forecasts, custom colour creation and social commentary, including PANTONE Colour of the Year.
Through this exciting partnership with Huawei, The Pantone Colour Institute will continue to explore the language of colour to bring Huawei customers the most striking and on-trend colourways in the palm of their hand.
Richard Yu, CEO of Huawei Consumer Business Group said, "As the world's leading authority on colour, we are very excited to work with The Pantone Colour Institute on developing our product range to bring our customers the very latest trends. At Huawei, we believe strongly in the power of collective wisdom and collaboration and this partnership will allow consumers to express themselves more vividly through the universal language of colour."
Laurie Pressman, VP of The Pantone Colour Institute adds, "With consumers increasingly comfortable using colour as a form of expression, we are seeing more experimentation and creative uses of colour. Colour is truly a medium through which individuals can express themselves to the world around them. Huawei recognises this evolving consumer dynamic and through our partnership we're looking forward to providing Huawei customers with the ability to make a bold colour statement."