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Survey: US companies feeling less welcome in China
   2017-01-18 19:26:27    CRIENGLISH.com      Web Editor: Wangxin

China and America handshake. [Photo: a-poselenov/iStock/Thinkstock]

The percentage of companies that rate China among their top three investment targets fell to 56%, the lowest since at least 2009, according to an annual online survey by the American Chamber of Commerce in China released on Wednesday.

According to the survey, four out of five companies said they felt less welcome in China than before, which is nearly double the rate from three years ago.

The online survey was conducted between October 26 and November 27, 2016 online with results calculated based on 462 responses from its 900 companies in China, 80% of which are American.

Survey respondents cited new cyber security rules and other regulations that favored domestic companies and brands as a reason they felt less welcome. Further, a general slow-down in the Chinese economy has made it tougher to compete in the Chinese market.

US flag with a Chinese 20 yuan bank note. [Photo: ppart/iStock/Thinkstock]

This may be directing American companies to instead focus on niche markets rather than the Chinese population as a whole.

"Now that they cannot count on double-digit economic growth to drive sales, companies are looking to grow by investing more in innovation in China and by branching out beyond core markets," it said in the report.

Companies rated the prosperous southern Guangdong province and China's capital city Beijing as their top priorities for investment.

Another high point from the report is a rebound in revenue, as 58% of survey respondents reported year-over-year sales growth in 2016, compared with 55% in 2015, a 3% increase.

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